Pierre ROBINET

Vice President

 

OgilvyRed APAC

 

 

MEET Pierre AT THE CONFERENCE

NEWSROOM AT AI ASIA 2017

How do you see A.I impacting the industry you’re involved in?

Machine Learning and AI will tremendously impact and revolutionize any consumer digital experiences (more conversational, more intuitive, more human)

This will help brands win, serve, and retain customers across a connected experience ecosystem. Marketers will have to adapt and navigate into this fantastic opportunity to help their client move from Omni-channel strategies to intelligent, automated and seamless journeys.

 

 

If there is an advice for key leaders to prepare for the fast changing world, due to technological advancement such as A.I, what would it be?

AI has the potential to double our annual economic growth rates by 2035 and will be very valuable to all our industries. Don’t be afraid and be positive

Because this transformation will happen faster than any others, I would highly recommend starting today, testing, learning, training your teams to embrace this next chapter and lead the change.

 

 

Any bold predictions on where AI will take us? Or what you would like for AI to accomplish?

Rapid advancements in the fields of artificial intelligence and machine learning, will dramatically change the characteristics of the global workforce and our social behaviors

We all need to acclimate and learn how to live with AI – I personally would like to live in a more simplified life but also ensure I will ever have the choice to keep my freedom.

This is our new society challenge.

 

 

 

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